Reports and Research
Attitudes and Behaviours around Sustainable Food Purchasing - April 2011
In line with structural reform priorities Defra is looking to support and develop British farming and encourage sustainable food production. It is hoped that by re-engaging consumers with their food, confidence in the supply chain will be regained and volumes of local produce purchased will increase.
An important step in achieving a change in consumer behaviour is to understand what currently drives the purchasing behaviours of consumers and how behaviours are influenced by consumer attitude.
The focus of the recent research project was to link attitudes and behaviours together to find out the extent to which attitude is translated into purchasing behaviour. Three main aspects were focused upon:
- How important the issue is to the consumer
- Does the consumer actively seek the more sustainable produce
- The percentage of purchases of products identified as being more
sustainable
To read the report, please click here.
Food Industry Update Meeting 20th Feb 2012
A meeting was held on the 20th February where guest speakers Matt Lobley from the University of Exeter and Ruth Huxley from Cornwall Food & Drink interpreted the findings of the recent agri-food research reports.
The presentation given by Matt Lobely can be viewed here
The final guest speaker of the evening was Lora Flemming from the European Centre for the Environment & Human Health. Lora gave an overview of the types of projects the centre will be involved with and enthusiastically encouraged the food and drink industry to identify research opportunities
Lora's presentation can be seen here
